How To Optimize Your Google Business Profile to Get More Leads from Organic Search

Optimizing your Google Business Profile is just as important as creating it! A neglected GBP is going to yield significantly fewer results than a GBP who is shown some TLC! Find out how and why you should optimize your Google Business Profile in this blog!

Why Do I Need a Google Business Profile?

By establishing a Google Profile for your business, you’re setting yourself up for success. 

Regardless of whether your operations are solely online or a brick-and-mortar presence. This simple, yet powerful tool can enhance your visibility, making it a breeze for potential customers to discover and connect with your brand.

Seize the opportunity to stand out in the digital realm and put your business on the map!

How Can a Google Business Profile Help My Business?

A Google Business Profile can help increase the visibility of your business on Google, and build some serious trust with customers. To break it down, a Google Business Profile helps you…

  • Get more leads
  • Increase revenue
  • Show up before your competitors on search

How to Create a Google Business Profile

Check out this step-by-step guide to set up your GBP for the first time.

How to Optimize Your Google Business Profile

There are a few ways to optimize your GBP. 

  • Update all sections with current information & services
  • Add photos of the inside and outside of your building. You can also include photos of your staff and the parking lot.
  • Write keyword-rich posts and schedule them regularly with a relevant photo.
  • Respond to reviews and questions

More Google Business Profile Tips

It’s important to respond to all reviews and questions promptly. Please note that Google uses reviews and questions to help customers find the best fit for their search. Encourage your customers to leave keyword-rich reviews detailing their excellent experience with you.

Want to get seen on Google? Contact me to get started on your Google Business Profile Strategy!

sydney simpson digital social media strategist springfield mo

Hey, I’m Sydney

I believe in one core principle – when you show people your heart, your business grows. With my unique blend of customer focus and a heart-centered approach, I tell your business’s story in a way that makes a profound impact on your customers through social media marketing, branding, website design, SEO, and copywriting.

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